Seminar on Pharma Product Life Cycle

Optimising Pharma Product Lifecycle : Revitalising The "Cash Cow" (Intermediate - Advanced Level )
Enhancing product life cycle management through development and implementation of innovative, dynamic and responsive product management strategies

3rd - 4th December 2007
Singapore

LAST OPPORTUNITY TO REGISTER!!!


Optimising Pharma Product Lifecycle : Revitalising The "Cash Cow" (Intermediate - Advance) aims to equip you with effective product portfolio strategies, creative approaches in brand loyalty building, effective marketing ROI econometric models, new line extension strategies and effective portfolio management to maximize sales figures.

Our international course trainer, Professor Carolyn Choh Fleming, is the Professor of Pharmaceutical Marketing at Saint Joseph's University's Executive Pharma Marketing MBA, Philadelphia, USA. She joined Saint Joseph's after a 15- year career in sales and marketing both domestically and globally, primarily in the pharmaceutical industry. Her experience in pharmaceuticals ranges from sales at Rhone Poulenc Rorer (now Sanofi-Aventis) and marketing at Forest Labs, Wyeth, and Gynétics. Some of the multinationals currently utilizing her services include Abbott, Rototech, Cytogen, Novartis, Ferring, Eisai and King Pharmaceuticals.

Regional case studies will be presented by Jasmine Hoo, Business Unit Director of Bristol-Myers Squibb, Singapore.

You and your organization will gain crucial insights into:

Identifying strategies to optimize product lifecycle
Identifying ways to generate extraordinary business in the changing & challenging pharmaceutical industry
Learning what you need to do to ensure outstanding launch success
Developing a brand asset development program
Selecting areas for ROI attention
Identifying the elements to create a customer centric business
Developing an effective maturity strategy
Strategising ways to improve product management in your organization
Discovering the best practice in product lifecycle strategy and operation
Benchmarking product management in your organisation to best practices in the industry
For the registration form, please use the following link:
http://www.marcusevansassets.com/doc/pdfs/Ep_11331.pdf

If the link is inaccessible, please reply my mail, and I will reply as soon as possible.

To register, simply fill out the registration form with credit card details, attention it to Karyn Nair and fax it to +603 2723 6622.
Take advantage of the 10% discount by registering 3 or more delegates.

Best Regards,
Karyn Nair
Marketing Executive
marcus evans
Telephone : +(603) 2723 6611
Fax : +(603) 2723 6622
Email : karynn@marcusevanskl.com


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